As a leader and coach, Jeff is fueled by three things – technology, people and big ideas. He also believes that the key to innovation as an entrepreneur is best measured by the number of times you’ve tried something new – and your takeaways when things don’t go as planned. What gives Jeff and his Excalibur team their edge? His peers believe it’s his refusal to wait for someone else to make a difference. In 2016 Roy and his team won the Aviva Canada’s first Broker’s Hackathon; a contest designed to encourage groundbreaking ideas on how technology can enhance the insurance industry (their winning idea became the Aviva Ally product). In 2018 Excalibur was recognized as the first ever Safeco Agent of the Future and was the marketing agency of the month in Rough Notes Magazine (only the 3 rd brokerage in Canada in 142yrs to earn the publication’s cover story. Jeff currently sits on the IBAO, IBAC, CSIO Innotech, CBN technology committees – and has spoken to over 9000 agents and brokers across Canada and the USA to share his Company’s journey and best practices. He does a podcast called the digital insurance pint podcast that serves as a channel for brokers, insurers and vendors to engage in solution-driven discussions.