The term “Rainmaker” is synonymous with financial firms and insurance agencies.  It’s the superstar producer(s) or owner, by which the entire operation centers around.

At the 2008 NFL Combine, Chris Johnson of East Carolina University ran the fastest 40 yard dash time ever —  4.24 seconds. For those of you who aren’t football fans or can’t quantify that speed, it’s almost 10 yards per-step.

Afterwards, he would mention that he actually slipped at the beginning and that if he hadn’t, his time may have dipped into the “4.1” range.

While ECU is a relatively small Division 1 school, Chris Johnson made the best athletes at every level look slow. Having a talent like that is going to make any team better. His natural athleticism and God-given ability to run faster than everyone else won out in the long run.

But wait, why are you talking about a football player Chris? Here’s why…

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With the NFL season right around the corner, I got to thinking — the parallels between a successful NFL football team and a successful insurance agency are almost mind blowing when you stop and think about it.

In fact, whether you’re a football fan or not, there is a lot to learn from how an NFL team is run and structured. There are strategies and concepts there that can, at least from a strategic standpoint, can and should be adopted in your agency, right now.

First, let’s break down the way an NFL organization is run, and how it compares to how an insurance agency could be run.

You ready?

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